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Resume

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1971-2023

Award-winning Creative Director with international experience and over 19 years in print, web design, brand development, interactive media and package design.

With experience ranging from 3D lenticular design to kiosk design,  Trey Simmons has expertise in emerging technologies, project management, and high ROI Web-based initiatives.  Extensive experience in: Art Direction, Business Development, Brand Development, Client Management, Focus Group Monitoring/Evaluation, Graphic Design, Marketing Strategy, Management, Project Development, User Interface Design, User Experience and Testing, and Printing (specialty printing techniques: Hexachrome®, Lenticular, and Stochastic). 

Experience

Creative Director at Tamr
May 2020–Present 
Creative Director responsible for all creative services, branding, Product UX support and sales and marketing related content. Creative Services function is to manage and provide company support through Marcom, Demand Gen, Prodcut Content and Sales teams. 

Featured Projects:

  • Updated logo and branding in 2020

  • October 2023, updated branding, website and all corporate collateral material

  • October 2023, migrated web presence to Webflow enterprise

  • On going update and cleanup of web properties

  • A/B tested multiple conversion flows. Qualitative and Quantitative

  • Designed online virtual DataMasters 2020 Summit with over 1000 attendees 

  • Produced DataMasters podcasts

Creative Director at Localytics
December 2014–May 2020

Creative Director responsible for all creative services, branding, Product UX support and sales and marketing related content. Creative Services function is to manage and provide company support through Marcom, Demand Gen, Content and Sales teams. Produced Localytics LABs project for a drag and drop WYSIWYG In-App Creative Builder. 

Featured Projects:

  • A/B tested multiple conversion flows. Qualitative and Quantitative

  • Designed and developed App Grader tool http://grader.localytics.com

  • Designed , UX work and developed a Labs  In-App Creative Builder. https://iab.localytics.com

  • Conversion from Hubspot to Marketo project

  • Produced podcasts

  • Designed and built new acquisition web properties. www, grader.localytics.com, blog, docs, etc

  • Designed award winning ABM campagns to drive more than $10M in pipe and converted more than $2M in revenue. 

  • Conducted the UX studies for new content and conversion funnels 

Creative Director at SitterCity
August 2012–December 2014 

Creative Director responsible for the creative team and executing marketing and product creative. In 2014 I took on a creative revamp of the Sittercity brand and a new product design. This included brand positional and brand direction. New look and feel for the product as well as a new voice for the company. 

Featured Projects:

  • A/B tested multiple conversion flows. Qualitative and Quantitative

  • Produced 2 broadcast tv spots

  • Designed and built acquisition web properties and membership product

  • Conducted the UX studies for New Product, Responsive and Mobile Application 

Creative Director at Constant Contact
May 2012–Present

Director of Website Design & UX Production at Constant ContactMarch 2011–May 2012
Senior Design & UX Production Manager at Constant ContactFebruary 2010–March 2011

As one of the three leads of the creative arms of Constant  Contact my duties primarily consist of managing and running the design and front-end development arm for web properties and creative service team.  This web team includes four designers, seven front-end developers and two writers. The creative service team consist of two strategic project managers, four designers, three writers and one trafficker.  Our work ranges from radical design concepts and brand pushes into new areas for Constant Contact to testing UX experiences that improve trial and “buy now” conversion. Since my arrival I have been encouraging my team to continually evolve the brand and drive the company with world class design and UX standards. 

Featured Projects:

  • Winner of the ____ award for Social Bridges project

  • Continually updating and improving homepage experience

  • Improved product level pages which have increased lift in trials by 22 percent

  • Tested into a new sign up form (not live yet) that has shown signs of trial lift by 25 percent

  • Produced 15 high-end videos

  • Created a highly effective microsite to push leads from PPC campaigns

  • Designed and built 2 acquisition announcement web properties

  • Directed the UX studies for a new Learning Center 

  • Ran an eye-tracking study which lead to the design of new product pages which produced a 22 percent lift in trials

  • Member of the internal branding committee 

  • Member of the KnowHow steering committee

  • Art Director for templates team

Creative Director at BobVila.com
September 2000–February 2010

As part of the incubation process at Viant I transitioned to BobVila.com as a founding partner and Creative Director in 2000. My role at BobVila.com has been to manage and grow the Vila online presence and to guide the company through emerging technologies and media.  I was the primary advocate in reviving user generated content (UGC) on BobVila.com, which is now responsible for the majority of traffic. This has increased unique visitors from 93K per month to over 2 million per month.  

Global responsibilities include:

Online brand direction, conceptual design, new site features, information architecture (IA), skeleton/wireframing, user interface (UI), user experience (UX), front-end production & project lead for development regarding new and updated features to BobVila.com.

Featured Projects:

  • All site design, brand direction, UX, wireframing to implementation from 2000-present

  • Technical developer for Products & Services Showrooms program

  • Lead role developing Toolbox, a custom CMS for articles, videos, images, showrooms, category management, and more

  • Lead role in developing an internal banner advertising system responsible for delivering over 20 million 

  • banner impressions a month

  • Strategy, planning and execution of user registration, newsletters and UGC growth

  • Responsible for photo shoots with Bob Vila

  • Coordination between Sears ad agencies and BobVila.com and brand unity, 2000-2007

  • IA, UX, UI, project lead for Fix-it-For’em and BBS sections, 2002

  • Branding, IA, UX, UI, project lead for SmartBuys shopping affiliate program, 2003 

  • Brand development, UI, project lead for Real Estate section and Property Watch, 2003-present

  • Video GUI and integration lead with EveryZing™. Natural language speech to text conversion system, 2008

Awards :

  • Forbes.com Best of the Web citation, 2001- Adobe Customer Spotlight feature, 2002

  • Macromedia Site of the Day award: Bob Vila Paint Designer Pro,  2002

Additional Design Projects at BobVila.com:

  • Craftsman NASCAR Web Site- Ty Pennington Style Custom CMS

  • Craftsman Custom CMS - Kenmore Online

  • Ty Pennington Style Web Site and Online Branding- Craftsman Online Forum

Creative Lead/Director at Viant
March 2000–September 2000

  • Managed/Led Design Team: BobVila.com/Sears $14 Million incubation project (April 2000–September 2000, Boston, MA)

  • Strategic Team Member: BobVila.com/Sears incubation project

  • Client Facing Role: BobVila.com/Sears incubation project

  • Responsible for staffing creatives in Chicago, IL Office. 19 creatives in the Chicago Office. 

  • Managed multiple design teams (Chicago office with 12 direct reports and Boston office with 4 direct reports). 

Art Director and Co-Owner at Studio Z
September 1992–February 2000

  • Creative Director, Brand Strategist, Information Architect & Business Developer

  • HSV Citypages™, community Web site; Astrotops (e-commerce); Borderwars™, a Fox Network™ sports site acquired by Paul Allen

  • SEO and Web market strategy to maintain clients in the Top 10

  • Adobe® Photoshop® consultant to NASA imaging lab, 1992-1995

  • GUI Web consultant to NASA

  • Site UI and semiotics for db intranets for Tradebank International™, Flint Energies Power Co., and CompuTaught online education

  • Addy Award for design: Huntsville - A Timeless Portrait

  • Featured in Digital Output magazine, February 1999: HiFi Color Techniques

  • Game UI for entertainment site: Fiddleworms band

  • National ads: ABCO™ furniture, Eagle Scaffolding™

  • Art Director/Designer for Executive Feedback™ national magazine

  • Lenticular, POP displays: Kodak™

  • Creative for promo ads: Duracell™, Nintendo™

  • Packaging: Coca Cola™, Dow™, McDonald’s™

  • Developed 3D Stereogram posters, co-authored European bestseller, Magical Illusions™


Graphic Lead at E.S. Robbins Corporation 
September 1991–September 1993

  • Senior Graphic Designer for the R & D group

  • Print design, package design, conceptual product design, marketing and communications support

  • Implemented marketing strategy and developed brand identity for Pop-Tite™ collapsible bottles, revolutionary technology acquired by Dow Chemical - Glad Division

  • Facilitated national focus groups and directed design modifications based on research analysis

  • Responsible for packaging design, labeling and aesthetic treatment, POP displays, and in-store marketing for specialized plastic products

  • Supervised presentation development, slide, video, and conferencing

  • Kodak™ Photo CD Beta developer

  • Produced graphical design treatments for trade show exhibits

  • Co-Directed product demonstration video

  • Design collaboration with international design companies (Group4 and Fitch Richardson)

Highlights

  • Kodak Photo CD Beta Developer 

  • Adobe® Photoshop® consultant to NASA imaging lab, 1992-1995

  • Case study for Adobe GoLive, 2002

  • Beta tester for Adobe Strobe

  • Lenticular, POP displays: Kodak™

  • Creative for promo ads: Duracell™, Nintendo™

  • Packaging: Coca Cola™, Dow™, McDonald’s™

  • Developed 3D Stereogram posters, co-authored European bestseller, Magical Illusions™

Education: University of North Alabama–BA, Fine Arts Program 1989–1993